Spectrum& Social Campaigns are built for patient and public audiences — not HCPs. This is an important distinction: ABPI rules for social media differ significantly between HCP and patient communications, and Signal applies the correct rules from the strategy stage.
Ink writes the copy. Signal designs the content strategy and calendar. Viz produces image briefs (detailed descriptions of imagery required) that can be executed by your design team or as part of a broader Spectrum& brief. Complex campaigns include influencer briefs with disclosure guidance.
Every social campaign includes a platform-specific adaptation: what works on Instagram does not work on LinkedIn or Facebook. Copy length, hashtag strategy, content format recommendations, and engagement hook structures are all tailored per platform.
Core team shown. Complexity tier determines which additional specialists are activated.
| Simple | Medium | Complex | |
|---|---|---|---|
| Scope | 5 posts · 1 platform | 15 posts · 2 platforms + creative direction | 30-post omnichannel + content calendar + influencer brief |
| Team | Sys, Ink, Signal, Viz, Pace | Same team, greater depth | Same team, greatest depth |
| Price range | ~£270 | ~£510 | ~£1,050 |
| Best for | Disease awareness week, single-channel burst | Multi-platform campaign, patient engagement programme | Full omnichannel disease awareness campaign with influencer layer |
| Week | Theme | ||
|---|---|---|---|
| W1 | Know your numbers | Infographic: LDL risk bands | Link post to NHS cholesterol guide |
| W3 | Patient story | Carousel: "My cholesterol journey" | Video: patient testimonial |
| W6 | Diet & lifestyle | Recipe reel — heart-healthy | Article: 5 food swaps for your heart |
Full rendered examples will be available at launch.
Social media campaigns targeting patients and the public fall under the ABPI social media chapter and MHRA guidance on advertising. All posts are reviewed for non-promotional status before delivery. Influencer briefs include disclosure requirements under ASA CAP code.
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