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Sys
Head of Systems

Sys

Every project starts here. Every brief ends better.

Before any creative work begins, Sys reads your brief. Not skims it — reads it. Every ambiguity is flagged. Every missing detail is catalogued. Every downstream risk is identified before a single word is written or pixel is placed. This is pre-flight intelligence, and it's the reason Spectrum& projects rarely stall mid-production.

Once Sys has analysed your brief, it generates a structured task manifest — a precise set of instructions for every agent that will work on the project. This isn't a general brief summary; it's a machine-readable specification that includes scope boundaries, brand context, compliance parameters, and complexity tier. Each agent receives exactly what they need and nothing superfluous.

Sys also manages agent routing. Based on deliverable type and complexity, Sys determines which agents are activated. A Simple patient leaflet runs a lean team. A Complex HCP campaign suite runs the full roster. You never pay for specialists who aren't needed, because Sys makes the call before any work starts.

Throughout the project lifecycle, Sys acts as the architectural reference point. If an agent's output drifts from the original brief parameters, Sys flags the discrepancy. Nothing that contradicts the original scope reaches the quality gate — Pace can only score what Sys has sanctioned.

What Sys brings to a brief.

Brief Analysis

Dissects raw briefs to identify scope, audience, objectives, and missing information. Generates a structured gap analysis before any creative work begins.

Agent Orchestration

Routes the right agents to each project based on format, complexity tier, and regulatory requirements. No wasted resource, no missing expertise.

Scope Definition

Translates ambiguous briefs into clear, bounded project specifications. Every agent works from the same documented scope.

Risk Flagging

Identifies downstream compliance, clinical, and creative risks before they become problems. Issues are surfaced at the architecture stage.

Timeline Planning

Sets realistic delivery parameters based on complexity and team composition. Builds the workflow cadence every other agent operates within.

Pre-flight Intelligence

Generates the pre-flight questions Pace asks the client. Anticipates what information will be needed and surfaces it early.

What Sys works on.

Click any deliverable to see the full specification, team composition, and pricing.

Under the hood.

Raw brief text, org context JSON, brand style guide (if supplied), product SmPC reference, previous deliverable outputs from the same client. Maintains a live project context object that all agents can query.
Applies ABPI 2024 classification logic at brief intake: determines whether the project is promotional, non-promotional, or educational. Sets compliance parameters accordingly before any regulated agent is invoked.
Structured task manifest (JSON), agent activation list, complexity tier assignment, pre-flight gap analysis document, brand context injection package.

See Sys in action.

Examples coming soon

We're curating real output samples from Sys. Full rendered examples — with annotations showing exactly what Sys contributed — will be available at launch.

Full examples coming soon

Put Sys to work.

Start a project and Sys will be part of your team from day one.

Start a project → ← Meet the full team