Pixel builds every email in MJML — a purpose-built email markup language that compiles to cross-client-safe HTML. This isn't a drag-and-drop builder output; it's hand-crafted email code that handles the inconsistencies of Outlook's Word rendering engine, Gmail's CSS stripping, and Apple Mail's dark mode inversion.
All CSS is inlined at build time. Images are specified at the correct retina resolution. Unsubscribe links, plain-text alternatives, and preheader text are all included as standard. The final output is a single HTML file that is ready to upload directly to your ESP.
For HCP-targeted emails, Reg reviews against ABPI 2024 digital communications guidance, including required statements, subject line compliance, and audience targeting standards. Series emails are built to a consistent template spec so each email in the sequence looks coherent with the last.
Core team shown. Complexity tier determines which additional specialists are activated.
| Simple | Medium | Complex | |
|---|---|---|---|
| Scope | Single email · 1 message | 3-email series | 5-email nurture series + A/B variants |
| Team | Sys, Medi/Ink, Pixel, Pace | + Aria + Reg (HCP) | + Signal |
| Price range | ~£260 | ~£490 | ~£980 |
| Best for | Announcement, data alert, single CTA | Multi-step evidence journey, product launch sequence | Full HCP nurture programme, patient activation campaign |
Full rendered examples will be available at launch.
HCP-targeted HTML emails are subject to ABPI 2024 digital communications guidance. Subject lines, sender identity, and unsubscribe mechanisms are all reviewed. Patient emails follow UK GDPR and direct marketing regulations.
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